Celine Bennett 3 I bought this as an interim product while I waited 3 weeks for a different product to arrive from the UK.You MUST put this in while your hair is wet. It is horribly difficult to put this into dry hair, it's like your fingers just won't move and it feels like you're tearing out your hair.It's a good matte pomade, though because you have to put it in when your hair is wet, it's hard to tell if you've put in enough and you simply can't put more in once your hair is dry so I'm forced to use a second product that moves through my hair more easily for the spots that didn't get enough product.It's great for second day hair, it provides great volume to hair. I personally used the bonafide pomade one day, then the next day I would brush out my hair a bit because of bedhead, then flip my part and use a creamier wax-type styling product. I like the end result but slowly brushing through bonafide even after sleeping on it can be a bit rough on hair.If you plan to only use this product, you'll probably have to rinse this out of your hair everyday and reapply it while wet because it simply will not apply easily on dry hair.